SPINOFFs
Complex Events Require Proactive, Strategic Communications
Wall Street has fallen in love with corporate spinoffs, and activists often see them as ways to create long-term value.
However, whenever you break an organization into pieces, you lose years of collective goal setting, organizational alignment, and shared mission, vision, and values.
Further, whether structured as an equity carve-out or full spin, both companies will have significant internal and external communication challenges across every stakeholder.
Alpha’s integrated communications team has the experience, deep IR roots, and multi-stakeholder processes to ensure long-term success for both entities before, during, and after the transaction is complete.
Bryan Lantz, VP IR & Communications
Ferguson plc (formerly Fortune Brands & Hanesbrands)
Spinoff Program: Navigating a High-Profile Corporate Split
Corporate Spin-Offs | Good Investor Relations is Critical to Ensuring Success
your stakeholders need alpha
Critical Stakeholder Considerations for Spinoffs
Every spinoff situation requires a thoughtful communications plan and there is no “one size fits all” formula for success. By choosing the right strategic communications partner like Alpha, you’ll ensure that your spin-off (i.e., NewCo) thrives as an independent company, your parent company leverages its streamlined positioning, and you create value for all of your various stakeholders. Key considerations to consider for each stakeholder include:
