Spinoffs

SPINOFFs

Complex Events Require Proactive, Strategic Communications

Wall Street has fallen in love with corporate spinoffs, and activists often see them as ways to create long-term value.  

However, whenever you break an organization into pieces, you lose years of collective goal setting, organizational alignment, and shared mission, vision, and values.

Further, whether structured as an equity carve-out or full spin, both companies will have significant internal and external communication challenges across every stakeholder.  

Alpha’s integrated communications team has the experience, deep IR roots, and multi-stakeholder processes to ensure long-term success for both entities before, during, and after the transaction is complete.

“We were referred to the Alpha team during a time of significant change. Being a public company CFO for many years, I've worked with several other crisis/IR firms in the past. The Alpha team proved to be highly capable and experienced, providing the range of capability needed to guide us through unique challenges beyond traditional IR execution. While we had to confront numerous crisis situations that resulted in a significant strategy shift, the Alpha team repositioned our corporate messaging and materials, and provided strong strategic counsel through the eventual sale of our business. Alpha was a great solution for us."

Kerry Shiba, Former CFO

Romeo Power Inc.

Spinoff Program: Navigating a High-Profile Corporate Split

CASE STUDY

Corporate Spin-Offs | Good Investor Relations is Critical to Ensuring Success

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Critical Stakeholder Considerations for Spinoffs

Every spinoff situation requires a thoughtful communications plan and there is no “one size fits all” formula for success. By choosing the right strategic communications partner like Alpha, you’ll ensure that your spin-off (i.e., NewCo) thrives as an independent company, your parent company leverages its streamlined positioning, and you create value for all of your various stakeholders. Key considerations to consider for each stakeholder include: