The Challenge:
A private, global corporation was preparing for a complex acquisition of a competitor, involving thousands of impacted employees across EMEA. They needed a comprehensive communications plan to maintain employee confidence throughout the transaction, retain customers and employees, and establish a unified culture across both employee bases.
Alpha’s Solution:
- Leading up to the close of the transaction, we often see leaders so focused on the transaction that they have little time to consider how to welcome and engage their new employees. Thus, our team developed a highly customized platform that allowed leaders to adequately prepare, but on their own schedules.
- To be successful, this project required a dual approach with tailored communications to both the client’s existing employees in the region and the acquired company’s employees. We proposed a comprehensive communications plan with:
- Briefing packs for leaders, including key messages and tailored FAQs to guide discussions with employees.
- A letter from the President announcing the transaction adjusted for both sets of employees.
- A script for CEO and President for video address to all employees.
- And lastly, an employee town hall script and deck and talking points for in-person meetings post-transaction.
Results:
- Our comprehensive communications approach helped the team with a seamless transition to the new combined company while welcoming its new employees.
- The Company received positive feedback through its internal HR tools on the quality of the collective work that was done to communicate globally around the transaction.
