The Challenge:
A partnership client was in need of complex investor messaging to communicate around the strategic acquisition of a significant interest in another public company. Alpha’s team was retained to focus primarily on three core stakeholder groups: investors, employees and customers. Our team was brought in several weeks before the closing of the deal to support diligence, execution, and closing of the deal, as well as significant post-closing integration communications, materials, and messaging revisions.
Alpha’s Solution:
- Alpha created a master messaging platform that addressed all key stakeholders for both the acquired entity and the acquiring entity (as Alpha was hired by both entities).
- This included the development of the key investor messaging and materials for both companies and materials for the employee and customer bases of both companies.
- Potential Q&A was developed for all stakeholders and several rounds of training and preparation were completed in the week prior to the event.
- In addition, Alpha prepared contingency messaging and leak strategies in advance of the deal for all stakeholder groups.
Our Results:
- As a result of this proactive preparation, the transaction communication went very smoothly and all stakeholders praised the thoughtfulness of the messaging campaign.
- Both companies’ stock prices increased over 30% within one month of closing the transaction.
- Equally as important, our client received big agency experience — with high-touch service they never would have at a crisis conglomerate agency – at a fair price and retained the Alpha team to support it on an ongoing basis.
