The Challenge:
A decentralized U.S.-based global manufacturing company in the home products category wanted to better connect their hourly “deskless” employees to the corporate holding company. The goal was to unify the total organization around a central business strategy to drive the organization toward long-term financial success. While the local facilities had standardized communications on the shop floor with managers for day-to-day operations, connectivity with the CEO and executive leadership team was limited. Additionally, this employee segment did not have traditional access to the company’s intranet and digital monthly newsletter that came to email inboxes. The company needed a new process and channel to share updates on the overall business, its priorities and financial performance.
Alpha’s Solution:
- We proposed a first-ever standardized monthly communications “kit” that would be sent to facility leaders and HR managers who supported site communications. The kit included a series of slides to be used on breakroom TV monitors.
- Slide content was evergreen and included timely updates, as well as succinct bullets of key messages with QR codes that linked to further information, videos and external news stories.
- The kit offered flexibility for facilities that did not have breakroom TVs with printable formats to be used on bullet boards or as handouts.
Results:
- Initially, there was not full buy-in across the organization as there were concerns that the top-down communications would not be locally relevant.
- Additionally, not all facilities had yet to invest in breakroom TVs and some facilities needed multi-language materials.
- Recognizing the ease and flexibility of this approach, over time all facilities adopted it and even began adding their own facility-specific TV slides into the monthly package.
- Alpha also secured a respected translator to add a multi-lingual component based upon need.
