Brand Repositioning

BRAND REPOSITIONING

We Help New Brands Transition Seamlessly with ALL Key Stakeholders

Compelling brands and brand stories connect with stakeholders by bringing organizational values to life through words and imagery. We can help ensure that your corporate brand tells stakeholders who you are, what you stand for, and why they should care. 

While marketing and branding agencies can support the creative execution of your brand – such as logos and style guides – Alpha’s expertise lies in articulating your higher purpose and making sure your new branding doesn’t get lost with your core influencers.  This often takes 1-2 years to ensure proper brand transfer and/or rearticulation. 

We’ll work with you to:

  • Fully understand your business’ value to the world and the perceptions of your target audiences
  • Assess and facilitate development of your organizational mission, vision, values, and operating principles
  • Interpret your “why” in a way that sets you apart– makes you more memorable, meaningful, and indispensable to your key stakeholders
"The Alpha team came in to support a significant transformation of our business and the subsequent communication that resulted. We then partnered with Alpha for the next nine years as they supported our communications program through numerous events included transformational M&A, a CEO transition, annual board presentations, an operating facility event, and the beginning stages of a rebranding. The team was a true partner for our team and we valued their support."

Greg Marken & Kim Hansen, Former CEO/CFO & VP

Advanced Emissions Solutions (Now Arq)

Beyond the Logo: Why Brand Repositioning Takes Time & Strategic Thinking

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Full Scope Communications Program to Support National Healthcare Provider​

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Lessons from a Beer Brand

Lessons from a Beer Brand: Three Factors to Consider when Taking a Stand

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rebranding takes patience, time and a sophisticated plan

Alpha Builds Greater Understanding of Your New Brand Story

To be clear, Alpha is not a creative brand design firm, but we have numerous partners to fill this need.  Our work starts with your new brand vision and materials, which are truly unknown and need consistent reinforcement across all of your critical influencers over the foreseeable future. Our proven process ensures that you reintroduce yourselves to the world across all channels and audiences.