Post Crisis Recovery

Post-Crisis Recovery

We Help to Rebuild Trust and Loyalty After a Crisis

Every crisis represents an opportunity to bolster the opinions and attitudes of your key internal and external stakeholders. While it starts with how well you manage an active crisis, the real work begins once the crisis is resolved.

Reputation is rebuilt with a thoughtful combination of reflection and evolution. Stakeholders want to understand how a particular issue unfolded, preventive measures you will take to ensure that similar missteps don’t happen again, and other ways you may need to inherently change your business, structure and operations.  In extreme situations, this may even involve the decision to rebrand the company.

Once you emerge from a crisis, we’ll help you proactively communicate with stakeholders to demonstrate what your company learned, as well as to apply those learnings to improve your crisis plan.

And most importantly, we’ll get back to ‘business as usual’ through a strategic PR program that refocuses stakeholders toward your true corporate identity and purpose.

“We were referred to the Alpha team during a time of significant change. Being a public company CFO for many years, I've worked with several other crisis/IR firms in the past. The Alpha team proved to be highly capable and experienced, providing the range of capability needed to guide us through unique challenges beyond traditional IR execution. While we had to confront numerous crisis situations that resulted in a significant strategy shift, the Alpha team repositioned our corporate messaging and materials, and provided strong strategic counsel through the eventual sale of our business. Alpha was a great solution for us."

Kerry Shiba, Former CFO

Romeo Power Inc.

Reputation and Business Recovery Required Multi-Phased Communications Strategy

CASE STUDY

Post-Crisis Communications: When the Spotlight Fades

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TURN THE END OF A CRISIS INTO AN OPPORTUNITY

Alpha's C-Suite Focus Can Accelerate Your Recovery

We believe brands can use the resolution of a crisis to enhance trust and loyalty among employees, customers, investors, policymakers and other key stakeholders. We help clients capitalize on this opportunity through a three step post-crisis recovery process: